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Webmaster and Small Business Resolutions

Posted on January 14, 2007 | Filed Under Website Tips 

By Sharon Housley

New Years Resolutions

Each and every year people around the world mark the first day of the
New Year with resolutions. They resolve to do a wide variety of things,
and while few resolutions are actually kept, the tradition is a
hallmark of the holiday each year.

Experts suggest that people should make lifestyle changes rather than
resolutions. I am a bit more pragmatic. Tackle a task you know that you
can succeed at. Do not bite off more than you can chew, and you will be
one of the few who manages to keep their resolutions. Here are a few
suggested resolutions for webmasters and small business owners:

Webmasters Resolutions:

1. Prune Those RSS Feeds

Large feeds are slow to load, its time to prune those RSS feeds and
remove the old contents. Dated feed items can be archived as an HTML
web page, but should be removed from the actual feed, to ensure that it
loads quickly.

2. Update Copyright Notices

Make an effort to update the copyright notice on your website. A
current date will reassure customers that your online storefront is
active.

3. Update Meta Tags

Each and every web page on a website should contain a unique title and
description. Update and optimize meta tags to avoid excessive use of
keywords. Meta tags should be accurate and concise without redundancy
and recurring words.

4. House Cleaning

Update old links and remove any links that are no longer valid. HTML is
a markup language and without constant maintenance it is easy to have a
page with an unclosed tag. While some web browsers make allowances for
poorly formed HTML, it is important to realize that not all do.
Therefore, it is crucial that you take a look at the HTML behind the
web page and make sure that it is properly formed.

5. Try Something New

Pick a technology, be it podcasting, RSS, or social bookmarking.
Resolve to try or resolve to learn something new. Businesses stagnate
without innovation. Be creative and willing to experiment a little.

Small Business Resolutions:

1. Have a Plan

Small businesses often rely on just a handful of individuals and few
small businesses have contingency plans if key individuals are
unavailable for any length of time. Cross train employees and document
procedures so that your business will survive regardless of the
circumstances.

2. Prepare a Budget for 2007 and Stick to It.

Determine where and how you intend to spend your business’ hard
earned cash in the coming year. Too many small businesses fail to
follow a business plan. Build a budget and stick to it.

3. Define Yourself

As a small business it is important to know your strengths and
weaknesses. Identify your strengths and reinforce those strengths in
your communication with your customers or potential customers. Be aware
of any weaknesses or deficiencies in your small business, and do not
over commit. Use this knowledge to stay competitive with other
businesses.

4. Use Metrics

It is difficult to know what works and what does not if you are not
tracking metrics. Measure the results of advertising campaigns, track
website visitors and use metrics to determine what works for your
business.

5. Communicate

Communicate with your customers more. Few small businesses understand
the value of communication, or realize what they can learn from past,
current and potential customers. Communicate and you might learn
important information about your business. The unique perspective an
outsider can provide about how they are using or product, or what
interested them about your business is invaluable.

Resolutions are easier made than kept. In 2007, consider paring down
your list and focusing on resolutions that are attainable and will help
your bottom line.

About the Author:

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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