Write Magnetic Headlines With These 7 Tips by Michel Fortin There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all the bases. In both cases, you will lose readers. [...]
Is Your Business Missing Procedures? The most successful businesses around use procedures in order to grow and thrive, are you? If you aren’t already, you’ve have a few things to work on. First things first, I want to know if your idea of procedures is like my own. A business procedures should be written down [...]
Remember These 5 Copywriting Formulas By Michel Fortin I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to teach with (I also use them all the time when I want to learn and remember new things, too) were mnemonics. Mnemonics are tools or [...]
You say you have set your goals? Congratulations! Are they set for the right reason? We set goals for short term objectives. Most of these objectives concern materialistic wants: money, and physical things. Let’s look at a slightly different approach and I think you will find yourself much better off in the long run. Begin [...]