My Seven-Step Copywriting Process By Michel Fortin A lot of people ask me how I write copy. I don’t mean the content-writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new salesletter from scratch. Everyone is different. My writing process is [...]
How To Bring Sanity Into The Small Business Working closely as a consultant with many business owners over the years I often have seen an all too familiar pattern. It appears to me small business owners work to much on the wrong tasks. The pattern seems to be much the same. 1. Learn a trade [...]
Manage Your Time to Earn More In Less Time By Terry Dean People talk about the 80/20 rule quite a bit. 20% of your customers produce 80% of your profits. 80% of your problems come from 20% of the customers. 20% of your activities produce 80% of your results. Let’s talk about this in regard [...]
1. Articles What ezines or newsletters do you read in your topic or market? Perfect, now start submitting your own great articles to them and include a bio line with a short blurb and a link back to your site. This is an awesome method to get lots of high quality traffic. 2. Online Forums [...]
5 Steps To Marketing With Christmas Cards People in business often consider Christmas cards too much time and hassle to have in their marketing. That’s certainly true if you send cards the way most businesses do! One sales person told me he gave up sending cards because he never seemed to get any response. Then [...]