Do you practice “Hey, that’s me!” marketing?

Posted on January 28, 2008 | Filed Under Offline Marketing, Online Marketing

By Gerry Black

In marketing, knowing your prospect’s needs, wants, challenges and problems are important keys to selling them. However, you can leave your competitors in the dust by supercharging your marketing with an understanding of what your prospect is experiencing or thinking at the time they are presented with your marketing message.

While you can’t know exactly what’s on your prospect’s mind, you can make some pretty good guesses based on information you already have.

What it comes down to is having a clear understanding of who your ideal client is and why they bought from you.

Something tipped the scales in your favour that made your current clients pick you when it came down to making a buying decision. After all, they probably had many options. If you aren’t quite sure, start asking. When you have an understanding of why they chose you over your competitors, you’re in a position to develop marketing messages that tap into your prospect’s brain.
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Multiply Your Marketing Like a Virus

Posted on January 28, 2008 | Filed Under Article Marketing, Online Marketing, Traffic Generation, Website Tips

By Michel Fortin

In today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.

When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business?

Yes.

And I’m not talking about traffic. And you don’t need to be controversial, either. I’m talking creating systems to leverage, manage and profit from the “buzz.”

Word-of-mouth is one of the most powerful lead and business generation processes there is. Online, some people call it “word-of-mouse.” But we know it more as viral marketing.

Viral marketing is the process of implementing means or tools through which the knowledge of your existence self-propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other.

Notwithstanding the power of backlinking, traffic and SEO, viral marketing is key for a number of reasons. Success in the offline world is “location, location, location.” The Internet is no different. Your success depends highly on the number of locations you appear online — places on which your site, link, company or product name exist.

In essence, to expand your reach, you need to be in as many places as possible, talked about by as many people as possible and be in front of as many eyeballs as possible.

With viral marketing, there are three ways of doing it:
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What Methods Can You Use To Make Money Online

Posted on January 26, 2008 | Filed Under Article Marketing, Online Marketing, Revenue Generation, Website Tips

What Methods Can You Use To Make Money Online
by Tom Lyons

Making Money for Websites

Blogs and many websites started out as fun ways for ambitious journalist, hobbiest, and the early adopters with a voice to show their stuff and make a name for themselves. What started as a hobby for many, has turned into a lucrative profession for some.

Not surprisingly, many people have looked for ways to profit from their dialogue and content.

Sponsorship
Many site owners profit by having companies related to the content sponsor the the site in it’s entirety. Sponsors might also sponsor specific themed pages or segments for a fixed fee.
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Be The First, Not The Best!

Posted on January 26, 2008 | Filed Under Business Management, Offline Marketing, Online Marketing

Be The First, Not The Best!
By Michel Fortin

After that last article on viral marketing, some people emailed me wanting more information about how to create at least the perception of uniqueness.

Let me give you a few tips, inspired by the “Law Of Leadership” from my two favorite mentors, Jack Trout and Al Ries.

Often, many businesses build their entire marketing strategy around a particular brand and its “better” qualities. Claiming superiority smacks of being untrue and is often a very risky endeavor. In other words, if you claim that you’re the best, your statement will be suspect.
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4 Steps For Creating Distinct Article Content

Posted on January 26, 2008 | Filed Under Article Marketing, Online Marketing, Traffic Generation

Writing articles to drive traffic and create links is
touted as the most powerful internet marketing method
available. The largest drawback to this marketing method is
the ability to continue to generate new articles for
submission. How can you keep marketing if you have run out
of ideas? Let’s answer the question using four methods that
have always served marketers well.
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