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How To Convert More Traffic Into Sales

Posted on February 21, 2008 | Filed Under Online Marketing 

It seems these days that everybody is looking for the best
way to drive traffic to their website. From paid sources,
social networks, forums, blogs and other sites there are a
myriad of ways to accomplish this task, but what techniques
really work when it comes to making sales? In this article
I am going to look at some of the better sources of
converting traffic currently available on the net.

Paid For Traffic And PPC

Pay per click advertising is definitely the easiest form of
high quality traffic and it is also by far the most costly
of all options currently available. PPC can be incredibly
profitable is done correctly. This will require that you
create very large lists of hundreds and even thousands of
long tail type keywords that are related to your market in
some way. It is also important that you shop around your
PPC options before committing to the big advertising
dollars, test several versions of your sales pages and ads
with cheap traffic first.

Web 2.0 And The Social Scene

Social networks and bookmarking sites are all the rage
these days due to the massive amounts of traffic that can
be achieved especially when directing to content sites like
blogs. Unfortunately most of this traffic can be very short
lived and you absolutely must track the profitability of
this type of traffic from each social bookmarking site used
otherwise you can end up spending a lot of time achieving
lots of traffic that does not convert into sales.

Turn Articles Into Traffic

Article marketing is a tried and true method that always
results in good traffic and most importantly good sales
conversions. This is due to the fact that potential
prospects share an interest in the article they are reading
and are then warmed up to your offer when clicking on a
link in a by-line or about the author box. Another huge
benefit of article marketing is that it helps build good
quality one way links back to your sites which help with
search engine rankings.

Regardless of what traffic generations strategies employed
you should always be tracking and measuring in
profitability how well each source or method converts into
dollars. There are several tools available to do this
including my favorite MuVar, Google Analytics or simply
crunching the numbers using your web hosting providers
built in logging capabilities.

Article marketing rocks! Discover the course at
http://www.articlesintotraffic.com and ratchet up your
article marketing campaign.

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