Archive for April, 2008

Tips for Gaining in Google

By Sharon Housley Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google’s organic search results until they are deemed trustworthy. The Sandbox

All Your Base Are Belong To Us!

By Michel Fortin If you played video arcade games in the late 80’s, even early 90’s, you might remember Zero Wing — a game in which a battle takes place in the year 2101, where you must defend the planet Earth from an alien invasion led by the dreaded warrior Cats. Zero Wing may have [...]

The Myth of ‘Marketer’s Entitlement’

One of the most important marketing lessons I’ve learned recently came from Eben Pagan, founder of Double Your Dating (dating advice for men), and the Altitude Program (marketing and business coaching). Since he created a 20 million dollar a year corporation in less than 6 years, I take his advice pretty seriously. The lesson I [...]

Risk-Reversal’s Role Reversal

By Michel Fortin The greater portion of my career has been in copywriting, selling and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product. The greater [...]

3 Simple Ways to Increase Blog Traffic

by Robert Gneissman Anybody can create blog quickly and easily with all the blog creation tools available today. But once your blog is created, getting traffic to the blog is another issue entirely. Just because you built a blog doesn’t mean anyone will visit it. You must create traffic by promoting the blog and the [...]