Article Marketing The Slightly Harder (But Effective) Way
Posted on April 2, 2008 | Filed Under Article Marketing
One of the most powerful ways to drive traffic to your site is by
submitting articles to publishers. Most people fail to show massive
results in this area because they don’t put in a few extra minutes of
effort to make their articles stand out.
The first step is creating a powerful headline. You should spend a
good portion of your time on the headline itself. Make it something
compelling and interesting. It should make the user want to know more
about what you are writing about. If you can’t get people to stop and
take a look at your article, who cares what’s written in your article?
Nobody. Again, spend some time on the headline, it’s worth it.
Next, the article needs to be engaging, informative and well written. Put a unique slant
on your topic. Then throw a bit of your unique personality into the
mix. You aren’t writing for a computer, you want humans to actually
read it and finish it! Make sure to check for spelling and grammar
errors. If it seems it’s written by a 2nd grader, nobody is going to
trust what you say!
Now, you’ll want to send out unique versions to each publisher. The
duplicate content penalty isn’t a myth. The real name should be the
omitted results penalty, but under any name it hurts your chances of
creating back links that count and driving traffic. Create 3 different
versions of your article and get a software tool to combine them into
a unique coherent whole.
Finally, make
sure to send your article to as many ezine owners as is possible.
There are dozens of software packages and services available to submit
your article, though only a handful while send out unique content
automatically. There are some gems to be found, including for the best
price - free! I suggest you spend at least an hour each week building
up a list of ezine and newsletter publishers and websites until you
are submitting your articles to 5,000 publishers or more.
Once you’ve done all these steps, I can’t help but think you’ll be a
success. Traffic will start finding your sites more often, more back
links will count and the search engines will give you a lot of love by
positioning you well. All it takes is a little extra time, which most
people aren’t willing to put in. Differentiate yourself from the crowd
by doing so!
Huge traffic leads to huge profits. So you need to get my free
unique article marketing solution. Thanks for reading, Steven Lohrenz
Unique Article
Submission Software
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