By Michel Fortin Split-testing is the simple process of splitting your audience into reading two or more versions of your copy (whether it’s your website, salesletter, email, etc), to determine which version pulls the best. I’m a big fan of testing. And I teach it as much as I can, as I believe 99% of [...]
By Michel Fortin In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. The more generic you become, the greater your competition [...]
By Michel Fortin Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic, beyond the search engines and with little to no cost. Let me be candid by saying that I am not a search engine expert, [...]
by Mark Joyner, #1 Bestselling Author of The Irresistible Offer Ok, that’s a pompous statement, but try as I might, I haven’t been able to break it. If you want to grow your business, there are really only three ways to do it. If what you’re doing doesn’t somehow fit into one of these three [...]
By Michel Fortin A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser [...]