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Put Your Copy To The Test

Posted on June 26, 2008 | Filed Under Copywriting

By Michel Fortin

Split-testing is the simple process of splitting your audience into reading two or more versions of your copy (whether it’s your website, salesletter, email, etc), to determine which version pulls the best.

I’m a big fan of testing. And I teach it as much as I can, as I believe 99% of marketers out there do not test at all. It’s a shame, because they’re leaving so much money on the table.

I applaud those people who do test. But in some forums of late, a few people reveal their own test results while making claims they are universally applicable.
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Narrow Your Focus to Broaden Your Sales

Posted on June 23, 2008 | Filed Under Copywriting, Offline Marketing, Online Marketing

By Michel Fortin

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else.

The more generic you become, the greater your competition will be, since you’ve placed your offering in the same ring as the Wal-Marts, Targets and eBays of the world.

In other words, cast a wider net, and the likelihood that more competitors who are trying to go after the same “fish” will occupy the same marketspace.

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Publicity-Producing Posts Pull People

Posted on June 18, 2008 | Filed Under Blogging, Copywriting

By Michel Fortin

Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic, beyond the search engines and with little to no cost.

Let me be candid by saying that I am not a search engine expert, nor do I play one on TV. But there are two methods that I’ve used consistently to attract thousands of qualified hits to my website at virtually no cost and with very little effort.

Granted, everyone’s different. And these techniques may not be appropriate for all people. However, let me share what works for me and what I do.
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The Only 3 Things That Matter (to Your Business)

Posted on June 12, 2008 | Filed Under Business Management, Motivation, Revenue Generation

by Mark Joyner, #1 Bestselling Author of The Irresistible Offer

Ok, that’s a pompous statement, but try as I might, I haven’t been able to break it.

If you want to grow your business, there are really only three ways to do it. If what you’re doing doesn’t somehow fit into one of these three categories, it’s probably a waste of your time.

I refer to these three elements as: Intensity, Efficiency, and Regeneration.

Intensity is the rate at which you get eyeballs looking at your offer.

Efficiency is your ability to convert those eyeballs into money.

Regeneration is your ability to turn those who you’ve converted into more money (either through additional back end selling or the referral of additional customers).

I was thinking about saying more in this article, but that kind of defeats the purpose.

During the time you would have spent reading the extra padding, why not stop for a moment and ponder. Can you think of anything relevant that happens in your company that doesn’t fit into any of these three categories?

Hint: key word here is “relevant.”

——————————————————-
Mark Joyner is a #1 bestselling author of 12 books translated into 15 different languages. His Simpleology trains people in simple systems to master their time energy and money using only 15 minutes a day. Set up your free Simpleology account and then opt for access to “Simpleology 102” to learn how to master the art of systematically increasing Intensity, Efficiency, and Regeneration for your business. http://www.simpleology.com/p/s101/10000/am2a/

Customers Won’t Discount Your Dishonesty

Posted on June 11, 2008 | Filed Under Business Management, Online Marketing, Relationship Marketing

By Michel Fortin

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic.

In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or simply hover your mouse outside of it), the website attempts to make a last-ditch offer.

The common practice is to offer a discount, and a recent trend is to make it through virtual sales assistant just before the prospect clicks away from the screen.
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