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Creating Keyword Rich Backlinks

Posted on June 5, 2008 | Filed Under Online Marketing, Search Engine Optimization, Traffic Generation, Website Tips 

It is, as it always has been the holy grail on online marketing:
links! There are many different ways to get links to your site: link
exchanges, certain services, blog commenting, articles and on and on.
Fortunately, most people skip over the easiest (and cheapest) way to
generate high quality backlinks to your site - tell your readers how
to link to you by creating a ‘Link To Us’ page

Why have a ‘Link To Us’ page? There are 2
reasons: you get to suggest to your visitors that they link to you -
suggestion is a powerful tool - and because you can suggest they use
the keywords you are looking to rank high for in the search engines.
Will everyone link to you? Some will, some won’t. You’re looking for
the ones who do and those who use your suggestions will help you with
your Search Engine Optimization (SEO).

Plus, there are a lot of people on the internet who
are not html savy. By providing code to copy and paste, you make sure
their links will be valid. Broken links don’t count, but all valid
links do. And if you only get a few more links by having this page on
your site, then it’s worth the effort.

A ‘Link To Us’ page should include a variety of icons, banners,
thumbnail images and especially text links. Give directions to the
lowest common denominator, so don’t be afraid of saying “right-click
to save images locally and the upload to your web server”. Put the
text links in a textarea input tag so the resulting page displays the
HTML you want them to copy and not the link. This also makes it easy
for people to copy and paste.

You then put a link to this page on a fairly prominent
place on your website, so everyone who visits will get the suggestion
to link to your site and that you make it easy to do so. Both of these
will make it much more likely you will generate links with the
keywords you want. It ends up being a win-win for everyone.

“Visit my blog and learn the art & science of putting your internet
business on complete autopilot.” -Steven Lohrenz. Here is the URL: href="http://www.stevenlohrenz.com">Internet Business Automation

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