By Michel Fortin Are copywriters spin doctors? Maybe. Spin-doctoring is often attributed to people, mostly politicians, who attempt to do damage control to downplay something truly negative. But in terms of copywriting, there’s a difference between putting a positive spin on a negative idea, versus putting a positive spin on an idea that can be [...]
It’s amazing how much information is circulating around the Internet on how to conduct an article marketing campaign. Unfortunately most of these methods focus purely on dumping large amounts of recycled, re-worded and junk content on various article directories all over cyberspace, while this method may garner a few links it certainly falls short of [...]
Have you got a beautiful website that no one knows is there? Want more visitors and customers to your website? Not appearing on the major search engines? Then you need Search Engine Optimisation and Professional Copywriting. Having the right content and text on your website is essential in today’s highly competitive world. There are so [...]
By Michel Fortin A forum post on my copywriters board suggested that too many italics, bolds, underlines, yellow highlighting and the like are not good. One referred to them as “speed bumps,” which reduce usability and readability. I don’t necessarily agree with this premise. First, understand that formatting tricks help to drive important points home, [...]
The estimated shortage of 10,000 workers across the ACT could double over the next three years when large numbers of baby boomers retire. Public service job cutbacks in Tuesday week’s Federal budget, tipped to cost Canberra up to 3000 positions, is likely to have little impact on the capital’s worsening skills drought. Today, The Canberra [...]