By Michel Fortin One of my former students made me realize something important. In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy … Particularly web copy. But before I ...…
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By Sharon Housley Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture: 1. Promising The World Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded ...…
By Michel Fortin What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still NOT selling? Is it the price? ...…
Domain Reselling Business Ethics – Learn how Domain Resellers jumpstart their business in the Domain and Hosting Industry. Reselling Domain Names Providing for Domain Registrations Services can be an extremely profitable business if you make the right choices; in terms of your parent provider such as an established Registrar. Here’s how reselling domain names works ...…