Want A Sticky Site? Forget Content!

Posted on September 30, 2008 | Filed Under Copywriting

By Michel Fortin

An interesting debate is raging among copy writers, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.

According to prolific copywriter Nick Usborne of Excess Voice, a recent survey conducted among the readers of his newsletter of the same name offers some interesting results. They seem to be split almost three ways: one-third consists of copywriters, another content writers and the final third both.

But it’s wrong.
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How To Get More Out Of The Traffic You Already Have

Posted on September 25, 2008 | Filed Under Business Management, Online Marketing, Revenue Generation, Website Tips

By Jack Humphrey

Easy, fast conversion booster included at bottom of post…

Most people only want to hear what I have to say about getting them more traffic. Everything in my business is geared toward more, more, and more targeted traffic.

While I am sure there are a few readers out there who have completely studied, tested, split tested, and tracked their conversion results to a strong control conversion, most people fail pretty badly at this task. I’m talking about the optimization of your sales conversion and monetization strategy of your site to come up with the most income you can generate with the traffic you already get.
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It’s Not What You Say, It’s How You Say It

Posted on September 24, 2008 | Filed Under Copywriting

By Michel Fortin

Copy is all about words. Or is it?

Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the “hot buttons” and push the reader to take some kind of action.

But is it really ALL about words? I mean, just words? No.
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The History and Purpose of Getting Trackbacks

Posted on September 23, 2008 | Filed Under Blogging, Online Marketing, Search Engine Optimization, Traffic Generation

By Jack Humphrey

Before people ever discovered that something like trackbacks might be valuable for SEO purposes, there was the original purpose.Understanding why trackbacks were created in the first place will help in the ongoing web-wide discussion about follow vs. no-follow and the debate over whether a link is worth getting if Google doesn’t give you any credit for it.

What Are Trackbacks and Why Do They Exist?
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Web Site, Compared to a Resume?

Posted on September 23, 2008 | Filed Under Online Marketing, Website Tips

A web site, to be able to have a lot of viewers, should be well-designed, informative and user-friendly. As as well as in a resume, it should have rich content of your work experiences and working skills, for you to be noticed.

Here are some similarities of a website to a resume:

In submissions:

When you’re applying for a job, you’re presenting your resume to an hr officer as if you’re marketing yourself. A lot of interviews and exams you’ll pass through before you get the job; but, if they don’t like you, they will put you on the failed list that instant.
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This post was submitted by rylai crestfall.

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