By Michel Fortin An interesting debate is raging among copy writers, web designers and content developers about the differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne of Excess Voice, a recent survey conducted among the readers of his newsletter of the same name offers some [...]
By Jack Humphrey Easy, fast conversion booster included at bottom of post… Most people only want to hear what I have to say about getting them more traffic. Everything in my business is geared toward more, more, and more targeted traffic. While I am sure there are a few readers out there who have completely [...]
By Michel Fortin Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the “hot buttons” and push the reader to take some kind of action. But is [...]
By Jack Humphrey Before people ever discovered that something like trackbacks might be valuable for SEO purposes, there was the original purpose.Understanding why trackbacks were created in the first place will help in the ongoing web-wide discussion about follow vs. no-follow and the debate over whether a link is worth getting if Google doesn’t give [...]
Ignition Partners Leads Financing in Contact Center Monitoring Leader; Rustic Canyon, Miramar, Divergent Invest for Second Time in 18 Months. HyperQuality Inc. raised $10 million in a Series B round of financing led by Ignition Partners of Bellevue, Wash., to support growth of outsourced Call-Center monitoring services and take the Company to profitability by the [...]