With the growth of alternative forms of chat media will search engine marketing and optimisation of websites become superseded?
Recent developments in the way we communicate through the net have been less about traditional broadcast media and more about interactive, two way contact. As this type of communication changes it will undoubtedly affect the way search engines operate and by association the process of Online Marketing.
Conventional media “broadcasts” a message to the proposed audience, whether it is in the form of a newspaper or an advertisement (physical or digital) which exposes the reader, listener or watcher to a message. The communication is one way and the anticipated audience is told something, in fact “talked at”.
Established methods of Online Marketing carried out by the marketing fraternity and of late the relatively new genre of Search Engine Optimisation companies (SEO Company) are targeted at the way that Google (predominantly) accesses web pages. This is a kind of broadcast media not too unlike to a newspaper albeit with digital trickery to make the occurance more attractive.
Is this all about to change? Are the accepted Search Engine Placement services about to become less helpful? Assuming the internet continues to progress along the same lines as it has for the last 10 years, we can expect to see the use of the net becoming more rooted in our day to day real time lives. It will turn into more of a delivery platform as opposed to an information source, a concierge as opposed to a librarian. If we are using the net in real time that association will become two way and transactional, broadcast methods will offer a superficial experience and become a thing of the past.
Once a buyer can engage with the seller of the product or service through two way communication simply reading a website will be less than fulfilling. At this point conventional Search Engine Placement services become obsolete and Online Marketing becomes about making connections not identifying content.
The smart Search Engine Optimization Company will be looking at how that communication can take place in an atmosphere that is so full with information. Ideally, a buyer is exposed to a seller (or a number of sellers) in an environment where he can actually interrogate and compare their product, ask for detail and maybe even tailor the product or service to his requirement before he makes the choice to buy.
Instead of providing website optimisation for a fixed broadcast, online marketing may be about promoting connections and may take place on Twitter, chatrooms, forums even within games where product placement is already starting to take place.