Lyons International

Search Engines want to do a proper job for the billions of searchers that use them weekly. Doing a proper job is quite simple, it involves getting that searcher to a website that will satisfy their need, i.e. the keywords they chose to enter into the search. If the search engine can do this and the searcher has a successful visit to one or more sites placed at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is content and will use the search engine again, and it keeps it’s traffic which means that banners placed on it can command a good price.

So it is evident why the search engines do not like to be conned into offering a searcher a website that does not answer their enquiry. After a few experiences of disappointment caused by a search engine offering up unrelated sites the searcher may well use an alternative engine, convert to that engine, and the business is lost. The search engine businesses are therefore very eager to be ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask clearly have enormous resources and a good proportion of these are used in combating the trickery. They will keep up with the scams and will simply not list any sites which are promoted in this way. Not good news for the business as they may be wholly unaware of the processes being engaged, but will inevitably suffer the most from the “punishment”.

So trying to con the search engine is a waste of time, although it may bring in fees for a SEO Company in the first stages, these will rapidly melt away as either the client realises that the business brought to his site via the Online Marketing is worthless or the search engine spots the trick.

Surely it is far more cost effective and reasonable shrewd to help the search engines with their goal, which in effect is the goal of the website owners as well. Getting appropriate searchers to the site, it really is that straightforward and if done well will offer long term increased business to all concerned.

The website owner will receive visits from appropriate customers and provided the website works technically, should see increased business. The search engine succeeds in attempting to satisfy the searcher, ensuring that it keeps their custom and it’s market share is untouched. Lastly the SEO Company, who has provided a good service to the client by moving their website up the Search Engine Placement listings, keeps a client for the long term and can support them without any problems with a reduced amount of effort. Why would anyone even consider the numerous unethical methods out there?