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Structuring Your Website Development To Maximise Your Online Business Potential

Posted on November 21, 2009 | Filed Under Online Business, Promotion and Marketing 

A website development is the primary hub of just about every online business venture; it’s the world-wide representation of your company, whether your company has an actual physical location or not. When you’re in the process of doing business online, people can’t see or interact with you face-to-face, as they could if they were buying from a business with a local street address. Therefore, people have no other option than to make a judgement call on your business based entirely on its online appearance. This is exactly where a professional design for your website development comes into play.

Anyone who has made a serious effort in marketing online knows all too well that the lifeblood of every online business is the traffic flowing into a website. Quite simply, more visitors almost always equal more sales. So, here are some really useful ways for optimising your website to maximise your sales – without having to increase your traffic!

The first method is to strategically weave in your personal touch into every single sales message on your website. Nobody wants to be sold to from a complete stranger, but strangely enough, most people are usually willing to buy what their close friends recommend. If you can find a way of convincing your audience that you’re their personal friend who truly has their best interests at heart, they’ll be convinced of the quality of your products or services – and they will buy from you. It’s also crucial – in your sales letters, that you have a discussion with an individual, and not to your whole audience at once.

The second strategy is to publish a variety of testimonials and comments from a fairly large number of customers. It’s generally a good idea to publish both positive and negative comments; this way potential clients or customers will be really convinced as to the validity of these testimonials, and they’ll believe you to be even more trustworthy. When prospects see these candid testimonials clearly displayed on your website, they’ll have the confidence to make a purchase from you because – quite simply, most human beings can’t help but follow the herd mentality; and when they see that other people have bought once – or even several times, and been quite pleased, they’ll get on the bandwagon and make a purchase too.

Therefore, if possible, always try to use visual representations of what your product or service can offer. Most people won’t take the time to read your sales copy from the top to the bottom, but almost everyone will pay attention to the images which are on your website.

Make sure to offer high-quality bonuses along with any products. When you offer great bonuses that really complement your products, your prospects will generally feel they’re getting a great deal which would be crazy to pass it by. Don’t forget to clearly state the monetary value of every bonus so that people will be ‘falling off their chairs’ while trying to grab at your incredible bargain.

Lastly, always ask for the sale! All too often people carefully entice their potential clients or customers with the amazing benefits of their products or services, selling them with detailed stories of how all their problems can be solved, even offering colossal bonuses – but they forget to actually ask for the sale. So, as a final note, always provide very clear, uncomplicated instructions on how someone can – quickly and easily, purchase products or services from your online business!

Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!

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