Gearing Up Your Brochures For Winter
Spring, summer and autumn promotions are different from winter promotions. For brochure printing, the difference really is in the nature of its materials. Most people toughen up their color brochures in this season. For the brochures to stay intact longer and deliver their message to more people it is crucial that the brochure printing materials are chosen correctly. In this guide, I will teach you how to gear up your color brochures for the winter with a few tips you can follow.
Toughening up the paper
The first step is to toughen up our paper. To do this you will only need to use thicker paper materials than the usual ones you print on. Ask your brochure printing company about the different “paper weights” or “paper thickness” that they have available and choose the one that is thickest for brochure printing. This will make the brochure more resistant to physical damage and it will be more durable against the cold weather. So try to ask and see if you have the option of thickening and toughening up the paper.
Protecting the paper
The next step is to see if your brochure paper can be protected. This can be done through the use of special coatings. Some brochure printing companies can offer coatings such as glossy coatings, UV coatings, aqueous coatings and many other special substances. These coatings add a certain resistance to weathering elements, more particularly moisture. Just ask your brochure printing company if they have nice moisture resistant coatings that they can apply to your brochure paper. This should protect it from water, snow, ice and other kinds of fluids and dirt.
Alternative materials
Now, if you still want very tough and durable brochures, you might want to move from paper to something tougher. In recent years, plastic printing has become more widely available. Nowadays you can actually print plastic promotional materials such as plastic posters, rack cards and business cards.
This can also be ideal for brochure printing. If you have some extra money stashed for good brochure printing, you may want to opt for plastic brochures. These kinds of brochures are quite durable. They are harder to fold permanently, can take on moisture without any difficulty, and generally can last in the cold. Moreover, the content of plastic brochures do not easily “run” or deteriorate. This makes for a very powerful kind of color brochure that resists the elements quite easily.
Whether they are thicker brochures with special coatings or plastic brochures that are very tough, there are ways to gear up your brochures for the winter. It might add some cost to your brochure printing, but these options can make your brochures last longer and look better all throughout the winter months in any environment. That is a great advantage for anyone.
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