Lyons International

Are you using Adobe InDesign for brochure printing? This software is quite a powerful tool in creating full color brochures. If you are just starting out with brochure printing and design though, let me give you a few tips that should make your design process a little easier. First let me talk about templates.
• Always use the templates – Templates are quite the handy feature that you should rely upon, especially in the early months of your design career. Templates makes it easier for most people to design brochures since of of the major options are already set in the template. All you really need to do is to add and build upon the template to create your own design. Adobe InDesign has a few brochure templates built it for your convenience.
• Always download new templates – If you do not like the templates with the software itself though, I recommend downloading some templates over the Internet. A lot of people actually share their brochure layout templates with others and some are quite nice indeed. This can be a good thing to do especially if you have been using the built-in templates in the application. I find it good to look for special new and improved brochure templates at design blogs and brochure printing company websites.
• Use blending options for text – Now, while images are usually the focus of some color brochure designers, to make them look great, you should also remember that the text can also be edited and changed quite extensively. Do not forget that the you can use blending options to shape and alter the look of text. Effects like shadows, colored strokes, glows and texture surfaces can easily be applied to make certain text stand out and be better understood. So if you want your text to shine, try using some of those effects quite liberally.
• Make efficient use of paragraph formatting- You should also know that while Adobe InDesign is not a word processor per se, you can control a lot about your brochure’s text by using paragraph formatting window. In this window you can set a lot of things from line spacing, character spacing as well as the length and width of the characters themselves. This can be quite useful if you are aiming to fit a sizable amount of text into simple and short color brochures.
• Always check the colors – Finally, for your images, you should always pay attention to their colors as you switch form designing to printing. Most printers prefer that the draft file uses the four color CMYK mode so that it matches their printing technique. So always check this setting to be sure that what you see on screen is the color that will be printed. Otherwise you should try and change the color mode in the application to see things better.
Great! Hopefully those simple tips can go a long way in improving your experience with brochure printing using Adobe InDesign. It should get easier and better as you print and print more brochures for the future.

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