Publicity-Producing Posts Pull People

Posted on June 18, 2008 | Filed Under Blogging, Copywriting

By Michel Fortin

Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic, beyond the search engines and with little to no cost.

Let me be candid by saying that I am not a search engine expert, nor do I play one on TV. But there are two methods that I’ve used consistently to attract thousands of qualified hits to my website at virtually no cost and with very little effort.

Granted, everyone’s different. And these techniques may not be appropriate for all people. However, let me share what works for me and what I do.
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3 Simple Ways to Increase Blog Traffic

Posted on April 9, 2008 | Filed Under Blogging, Traffic Generation

by Robert Gneissman

Anybody can create blog quickly and easily with all the blog creation tools
available today. But once your blog is created, getting traffic to
the blog is another issue entirely. Just because you built a blog
doesn’t mean anyone will visit it. You must create traffic by
promoting the blog and the more traffic you drive to the blog the
more money you’ll make. Here are three methods I’ve personally used
to drive traffic to my blog. They’ll work for you too.

1. Add Fresh Content on a Regular
Basis

Once you’ve created your blog, it’s not time to forget about it. A new blog needs
regular blog posts until it becomes established in the search engines.
Try to update your blog with a new post daily for the first month. You
have to give blog readers and search engines a reason to come back to
your blog frequently and new posts are the best way.

Blogs are a favorite of search engines because there is new
content added on a regular basis but if you make frequent posts
neither the search engines nor blog visitors will return with any
regularity. On the other hand, the more often you make informative
posts and inject some of your own personality the more posts will be
indexed by the search engines and the more likely visitors are to
make repeat visits to your blog.

2. Find Related Blogs and Make Useful Comments

Another effective strategy is to make comments on
relevant blogs. A simple search on your favorite search engine should
reveal several blogs on similar topics. All other things being equal,
you’ll want to leave comments on higher PR blogs since those links
will be more valuable.

Take some time to read several posts on the blog to get a feel for
it. Then make a constructive comment to one of the posts. Don’t just
comment with some rubbish, contribute to the conversation. If your
comment adds value, people will be more likely to want to visit your
blog. Leave your name and a link to your blog to allow readers and
easy way to click over to your blog.

3. RSS

The third way to drive traffic to your blog is by building a
list of loyal readers. It’s very similar to building a list from a
squeeze page. Many autoresponder services have the capability to send
a notification by email to your subscribers whenever you make a new
post to your blog. This is an effective way to provide people who’ve
asked with a friendly reminder to visit your blog and read a new
post.

To build a list, all you have to do is put a simple opt-in form on your blog and ask
visitors to subscribe by giving you their name and email address.
That’s all there is to it and now when you make a new post to your
blog, the list will receive an email reminder. It all happens
automatically. You don’t have to do anything other than put the
opt-in form on your site.

There are many more ways to drive traffic to blogs and I’ll cover
those in future articles.

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blog

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Blog Posts that Get Attention

Posted on April 7, 2008 | Filed Under Blogging

By Sharon Housley

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers…

1. Draw Attention
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Run a S.W.O.T. Analysis on Your Blog

Posted on April 6, 2008 | Filed Under Blogging

Is there anything that could be improved on the blog your
run? Do you even know if there is something that needs to
be improved? Try taking the MBA stance by performing a
S.W.O.T on the blog to get to what really needs adjustment?
Now what the heck is S.W.O.T you say? All it is, is an
acronym for strengths, weaknesses, opportunities and
threats. Just about every Fortune 500 company you can think
of performs this self check to see where they stand so why
shouldn’t you?
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Copywriting Productivity Tools

Posted on March 24, 2008 | Filed Under Blogging, Copywriting, Productivity

By Michel Fortin

When I write copy, some tools help me tremendously. Whether it’s the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot easier for me.

There are quite a few pieces of software, so let me just stick with the web-based ones. How about posting yours? What are some of the tools you use in your work to improve your productivity?

Here are some of mine…
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