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	<title>Lyons International &#187; Copywriting</title>
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	<description>Online Article Marketing Advice - Tom Lyons</description>
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		<title>How to Write Carrot-Wielding Copy!</title>
		<link>http://www.lyonsinternational.com/how-to-write-carrot-wielding-copy/</link>
		<comments>http://www.lyonsinternational.com/how-to-write-carrot-wielding-copy/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 19:07:06 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=367</guid>
		<description><![CDATA[By Michel Fortin A significant reason behind websites that fail is the lack of an effective response-driven message. A message that gets people to do something, even if it’s to keep reading. A direct response message is not just about response. It’s comprised of three elements: it must be 1) captivating (it captures the reader’s ...]]></description>
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		<title>Want A Sticky Site? Forget Content!</title>
		<link>http://www.lyonsinternational.com/want-a-sticky-site-forget-content/</link>
		<comments>http://www.lyonsinternational.com/want-a-sticky-site-forget-content/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 14:15:37 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/09/30/want-a-sticky-site-forget-content/</guid>
		<description><![CDATA[By Michel Fortin An interesting debate is raging among copy writers, web designers and content developers about the differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne of Excess Voice, a recent survey conducted among the readers of his newsletter of the same name offers some ...]]></description>
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		<title>It’s Not What You Say, It’s How You Say It</title>
		<link>http://www.lyonsinternational.com/it%e2%80%99s-not-what-you-say-it%e2%80%99s-how-you-say-it/</link>
		<comments>http://www.lyonsinternational.com/it%e2%80%99s-not-what-you-say-it%e2%80%99s-how-you-say-it/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 16:50:31 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=346</guid>
		<description><![CDATA[By Michel Fortin Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the “hot buttons” and push the reader to take some kind of action. But is ...]]></description>
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		<title>How to Craft Cash-Creating Climactic Copy</title>
		<link>http://www.lyonsinternational.com/how-to-craft-cash-creating-climactic-copy/</link>
		<comments>http://www.lyonsinternational.com/how-to-craft-cash-creating-climactic-copy/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 17:23:41 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/09/22/how-to-craft-cash-creating-climactic-copy/</guid>
		<description><![CDATA[By Michel Fortin Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn’t put it down? Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because ...]]></description>
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		<title>Three Tips To Raise Your Response</title>
		<link>http://www.lyonsinternational.com/three-tips-to-raise-your-response/</link>
		<comments>http://www.lyonsinternational.com/three-tips-to-raise-your-response/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 17:14:50 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/09/22/three-tips-to-raise-your-response/</guid>
		<description><![CDATA[By Michel Fortin “What am I supposed to do?” You may not know it but that’s a question your readers, visitors and prospects may be asking right now. And it’s also one you need to avoid at all costs, or else it will cost you in wasted traffic and sales. In other words, if people ...]]></description>
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		<title>The Biggest Mistake Copywriters Make</title>
		<link>http://www.lyonsinternational.com/the-biggest-mistake-copywriters-make/</link>
		<comments>http://www.lyonsinternational.com/the-biggest-mistake-copywriters-make/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 17:41:20 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=290</guid>
		<description><![CDATA[By Michel Fortin Most of the copy people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they’re desperately unproductive. One of ...]]></description>
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		<title>To Up Sales, Up Words!</title>
		<link>http://www.lyonsinternational.com/to-up-sales-up-words/</link>
		<comments>http://www.lyonsinternational.com/to-up-sales-up-words/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 13:09:35 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=266</guid>
		<description><![CDATA[By Michel Fortin I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters or emails using a language that only the person who wrote them understands. People still seem to ignore their readers. Abraham Maslow once commented, “If ...]]></description>
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		<title>Want Better Copy? Go On A Quest!</title>
		<link>http://www.lyonsinternational.com/want-better-copy-go-on-a-quest/</link>
		<comments>http://www.lyonsinternational.com/want-better-copy-go-on-a-quest/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 16:22:50 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=232</guid>
		<description><![CDATA[By Michel Fortin Writing copy is usually the easiest part of my work. But figuring out what to say is often a whole lot harder than knowing how to say it. That requires a lot of research, creativity and, of course, “sales detective work,” as my friend John Carlton calls it. But when I know ...]]></description>
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		<title>If Long Copy Stinks, Think Soap</title>
		<link>http://www.lyonsinternational.com/if-long-copy-stinks-think-soap/</link>
		<comments>http://www.lyonsinternational.com/if-long-copy-stinks-think-soap/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 16:27:56 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=193</guid>
		<description><![CDATA[By Michel Fortin Just two days ago, my friend and copywriter John Riskowitz published one of my articles on long copy to his list, to which one of his subscribers protested. Coincidentally, his protest points out the fact that commodity products, like soap, do not require long copy. The coincidence is that I agreed with ...]]></description>
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		<title>Why Some Marketers Are Psychics</title>
		<link>http://www.lyonsinternational.com/why-some-marketers-are-psychics/</link>
		<comments>http://www.lyonsinternational.com/why-some-marketers-are-psychics/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 20:17:40 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/08/06/why-some-marketers-are-psychics/</guid>
		<description><![CDATA[By Michel Fortin Why is it that successful marketers and online entrepreneurs seem to have this virtual &#8220;6th sense&#8221; when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and again. They seem to have this &#8220;Midas touch&#8221; when it comes to selling ...]]></description>
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