The Real Sinister Side of Forced Continuity

Posted on May 5, 2008 | Filed Under Copywriting, Internet Trends, Online Marketing, Relationship Marketing

By Michel Fortin

Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of “forced continuity,” which seems to be the subject of a lot of debate these days.

Several well-known marketers have made offers of late with forced continuity. What it means is, the intended product you want to buy can only be purchased when you buy another (often, a continuous subscription) billed to your account every month or so until you cancel.
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Web Log Analysis

Posted on February 21, 2008 | Filed Under Business Management, Internet Trends, Online Marketing, Search Engine Optimization, Traffic Generation, Website Tips

By Sharon Housley

Everyone who understands Internet Marketing will tell you to analyze your web logs… but what does that really mean? What particular things should you pay attention to when analyzing your web logs?

Errors - Page Not Found

How many visitors to your site experience an incorrect or invalid URL? Perhaps you have links on your website to a page that no longer exists. Reviewing the number of “page not found” listings in your web logs will help discern if you have any pages that are not accessible to your visitors. If that is the case, you can then either replace the missing page, or implement a system to automatically redirect the visitor to an appropriate alternate page.

Top Referrers

Where is your traffic coming from? Reviewing the sources of web traffic allows you to assess what advertising campaigns have resulted in increased web traffic.
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Entrepreneur Tips For Outsourcing Software

Posted on January 26, 2008 | Filed Under Business Management, Internet Trends, Productivity

The software business is an incredibly lucrative
business… in fact one of the largest companies in the
world has made most of its profit purely from selling
software. Even though as an entrepreneur or internet
marketer delving into this business seems like a good idea
it has a lot of risk especially when using outside or third
party programmers. The good news is by keeping a few golden
rules in mind you can avoid the pitfalls and make sure your
outsourced programming projects can done on time and with
minimal bugs.
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Share Your Videos In Just One Step

Posted on January 21, 2008 | Filed Under Internet Trends, Online Marketing, Revenue Generation, Search Engine Optimization

By Michel Fortin

Want to upload and share your video on sites like YouTube, Revver, MetaCafe, Google Video, and more, but it’s too cumbersome since you have to log into each one and upload multiple times?

Wouldn’t it be nice if you could do it all in just one step?

Recently, I stumbled upon a free — yes, free! — video submission service, which allows for automated submission of your video to not one, not two or three, but to all the 12 big video sites all at once — including YouTube, MySpace, MetaCafe, Revver, Google Video, AOL, Yahoo!, and more.
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Three Hot Trends to Watch Out For

Posted on January 7, 2008 | Filed Under Internet Trends, Online Marketing, Website Tips

Three Hot Trends to Watch Out For
By Michel Fortin

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town.

So in keeping with that tradition, I’d like to post a few of my own. But unlike those who post their predictions in point form, I won’t make a specific list but rather share with you some of my thoughts.

(Near the end, however, this post will culminate in what I believe will be three major trends to watch out for and dive into, if you want to make some serious money in 2008 and beyond.)

First off, let me state that you may or may not agree with me on these. But something is definitely going on right now that points to these three trends. All the clues are pretty evident, and you’ve probably seen some of these yourself.

What I’m talking about is…

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