To Up Sales, Up Words!
Posted on September 11, 2008 | Filed Under Business Management, Copywriting, Offline Marketing, Online Marketing
By Michel Fortin
I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters or emails using a language that only the person who wrote them understands.
People still seem to ignore their readers.
Abraham Maslow once commented, “If all you have is a hammer, everything looks like a nail.” Abraham Maslow may have been a psychologist, but he probably knew more about copywriting and particularly selling than what most people cared to admit.
Even now, most of the copy I critique disobey this important rule the most. Their sales message doesn’t communicate with their readers, particularly at THEIR level. Now, I’m not talking about a socioeconomic or educational level. I’m talking about the level at which they understand and, above all, make buying decisions.
They fail to use what I call “upwords.”
It’s an acronym that means…
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The Profitability of Real Estate Business
Posted on August 25, 2008 | Filed Under Business Management, Offline Marketing
Here’s a really simple way… to become a Millionaire in shortcut is to start a Real Estate Business.
The problem is that not all the Business Owners are getting profitability with Real Estate Business.
Here I will highlight the most important Steps that are to practice by the Real Estate Business Owners in order to be successful.
DO NOT RELY ONLY ON YOUR LUCK: Some people think to be successful in any Business is Luck. But I think more than luck is consecutive struggles and stability one is to maintain in order to be successful in his Business.
BUILD-UP YOUR PERSONAL RELATIONSHIP (P/R): Real Estate Business primarily depends upon the P/R. Initially, when you start your Real Estate Business, you should not concentrate upon the Clients but on the strong and long lasting relationships with all the people you know. Introduce yourself to each people you find in your daily life and tell them to spread others a words about your newly formed Real Estate Business. The vital role to establish great Personal Relationship with more people is to always meet each and every person with great courtesy and always keep smile on your face during meeting with them.
GET YOURSELF INTRODUCED TO OTHER REAL ESTATE AGENTS: Another key-to-success point in this field is that you should send introductory letters to all the other Real Estate Agents in order to successfully exist in the Market. Personally visit them and establish better relationship with them. You can also invite them for Dinner or Lunch once in a month to get really closed relationship with them.
OFFLINE MARKETING OF YOUR REAL ESTATE BUSINESS: Offline marketing is also the primary source to establish any Business. Panaflex Banners, Sign Boards, Pamphlets, Giveaways, Road Stalls & Exhibition Stalls are really helpful. Also send fixed monthly volume of Introductory Letters to big companies in order to achieve the goal of getting Giant Investors.
ONLINE MARKETING OF YOUR REAL ESTATE BUSINESS: Another great way of Grown Real Estate Business is through online publicity. Free online ways to promote your business are: 1) submitting your ads to Classified Websites 2) Send an introductory emails 3) Post your ads to online Real Estate Directories etc. Paid ways are definitely result in growing business: 1) Purchase banner spaces on the busy Websites 2) Build your website and get it Optimized for Search Engines.
ROUTINE AREA SURVEYS: Spread your Survey Teams to targetted Areas, who will be responsible to submit “Survey Report” that includes Properties available for Rent, Properties available for Sale, Properties Rented-out, Properties Sold-out and other required detail etc.
FIND OUT PROPERTIES FOR SALE/RENT AND INVESTMENT OPPORTUNITIES FROM NEWSPAPERS AND WORK ON IT: Newspapers are primary source of Information. If you have clients but not their required Stuff or if you have stuff but not Clients, refer to the Newspapers using which you will definitely be able to finalize Real Estate Deals and grow your business.
Hence, Real Estate is a Business which is ever-green and you will definitely become a successful Real Estate Agent who may earn Millions a month, if you follow the above steps.
Realplanetonline.com
Real Estate solutions for Pakistan. opportunities for property Buyers, Tenants, property Owners, property Investors and Estate Agents
Real Estate, Real Estate Agents, Properties for Sale, Properties for Rent, Properties Investors, Real Estate Pakistan, Real Estate Karachi
This post was submitted by Khurram Shehzad.
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Why Some Marketers Are Psychics
Posted on August 6, 2008 | Filed Under Copywriting, Offline Marketing, Online Marketing, Relationship Marketing
Why is it that successful marketers and online entrepreneurs seem to have this virtual “6th sense” when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to?
We see this again and again and again.
They seem to have this “Midas touch” when it comes to selling online. Any product they launch sells like gangbusters. Every promotion they do balloons their bank accounts. Every new market they enter becomes a surefire winner.
But ask them how they tap these hidden goldmines with an almost impeccable accuracy, and the likely response you will get is, “I don’t know, it just feels right.”
There’s a reason.
(Stay with me, because in a moment I’m going to show you how you can do this yourself, and you don’t have to be psychic or shell out a lot of money!)
Top marketers do what is often referred to as “viability research.” They want to know:
Is there a market out there with a need yet to be fulfilled?
Is that market identifiable, accessible, and above all, profitable?
Is there a product or solution that can satisfy that need?
Can they quickly and easily turn that need into a burning desire?
And more importantly, will it sell in spite of the competition?
Bottom line, is the market viable?
My beautiful wife, Sylvie Fortin, owns a company called Workaholics4Hire. For years her company served many of the top marketers. In fact, that’s how we met. I wrote copy for the same top marketers who hired her for outsourcing work.
Guess what’s her most sought-after service?
Aside from customer support and content development, top marketers have hired her company to conduct “Viability Research.” Yes, this intuitive skill top marketers seem to have in “prospecting for gold” online.
(An important caveat: “viability research” is not just your standard keyword research. In fact, keyword research is only a small piece of the puzzle.)
In our latest multimedia training product for instance, we offer hundreds of tutorials and streaming lessons that talk about making money online in just four simple steps:
Viability
Sourcing
Website
Marketing
The first step, “Viability,” is the most important one of all.
Why? Because if you ignore, skip over, or fail to carry out this important first step, then the rest of the formula falls down the tubes. Not only that, but you run a much greater risk of failing — and losing a lot of money and time in the process.
(If you do succeed by simply guessing your way online, it’s going to be a matter of luck. At best, you won’t be successful for very long, or you’re going to be stuck with a lot of refunds. Or both.)
In Success Chef, my wife discusses, in painstaking (yet practical) detail, the step-by-step process of conducting proper viability research.
Yes, I did say “proper,” because there’s a good way to do it and a bad way. A lot of people do it poorly, backwards, or incompletely.
(For example, many people will simply stop at keyword research thinking that, if a keyword is highly searched for, then there is a demand. Nothing can be further from the truth. What about competition? What about the way people want the product?)
The key behind conducting proper viability research is to answer three mission-critical questions. The first two are the easiest. (Even so, a lot of people still ignore them.) The third one is just as important if not more so.
So what are these three key questions?
Who is your market?
What do they want?
And how do they want it?
Those are the questions you must ask yourself, and the questions proper viability research answers for you — and oftentimes, a whole lot more!
Imagine the amount of money, work, and frustration you save yourself when you answer these questions, especially before you launch your next product.
— About the Author —
Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this one, please visit his blog at http://www.michelfortin.com/ and subscribe to his RSS feed.
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Narrow Your Focus to Broaden Your Sales
Posted on June 23, 2008 | Filed Under Copywriting, Offline Marketing, Online Marketing
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else.
The more generic you become, the greater your competition will be, since you’ve placed your offering in the same ring as the Wal-Marts, Targets and eBays of the world.
In other words, cast a wider net, and the likelihood that more competitors who are trying to go after the same “fish” will occupy the same marketspace.
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Are All Business People Dishonest?
Posted on May 14, 2008 | Filed Under Business Management, Offline Marketing, Online Marketing, Relationship Marketing
Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back,( http://www.michelfortin.com/breaking-my-back-promoting-new-product-literally/ ) which is killing me, that’s making me more sensitive or irritable. I don’t know.
But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the mindset behind it that’s bothering me.
In a thread about an Internet marketer who was recently arrested (yes, it had something to do with forced continuity, but it had more to do with refusing refunds and avoiding customers than it had to do with forced continuity itself), one member said:
“There is NO such thing as an honest business man. (…) Ask any accountant.”
Now, I have no clue as to why this person said this. And my opinion here is not about this person specifically. Again, it’s about the thinking process that some people have when they make such assertions.
Personally, I believe this view of business people is skewed, off, and wrong. It’s destructive, too.
In fact, copywriter Marcia Yudkin said it best. In her reply, she said this gem: “I feel sorry for you. That is a terrible philosophy to hold, hurtful to you and hurtful to the honest people who deal with you.”
Well said.
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