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	<title>Lyons International &#187; Offline Marketing</title>
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	<description>Online Article Marketing Advice - Tom Lyons</description>
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		<title>To Up Sales, Up Words!</title>
		<link>http://www.lyonsinternational.com/2008/09/11/to-up-sales-up-words/</link>
		<comments>http://www.lyonsinternational.com/2008/09/11/to-up-sales-up-words/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 13:09:35 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=266</guid>
		<description><![CDATA[By Michel Fortin I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters or emails using a language that only the person who wrote them understands. People still seem to ignore their readers. Abraham Maslow once commented, “If [...]]]></description>
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		<title>The Profitability of Real Estate Business</title>
		<link>http://www.lyonsinternational.com/2008/08/25/the-profitability-of-real-estate-business/</link>
		<comments>http://www.lyonsinternational.com/2008/08/25/the-profitability-of-real-estate-business/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 15:50:57 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=209</guid>
		<description><![CDATA[Here&#8217;s a really simple way&#8230; to become a Millionaire in shortcut is to start a Real Estate Business. The problem is that not all the Business Owners are getting profitability with Real Estate Business. Here I will highlight the most important Steps that are to practice by the Real Estate Business Owners in order to [...]]]></description>
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		<title>Why Some Marketers Are Psychics</title>
		<link>http://www.lyonsinternational.com/2008/08/06/why-some-marketers-are-psychics/</link>
		<comments>http://www.lyonsinternational.com/2008/08/06/why-some-marketers-are-psychics/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 20:17:40 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/08/06/why-some-marketers-are-psychics/</guid>
		<description><![CDATA[By Michel Fortin Why is it that successful marketers and online entrepreneurs seem to have this virtual &#8220;6th sense&#8221; when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and again. They seem to have this &#8220;Midas touch&#8221; when it comes to selling [...]]]></description>
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		<title>Narrow Your Focus to Broaden Your Sales</title>
		<link>http://www.lyonsinternational.com/2008/06/23/narrow-your-focus-to-broaden-your-sales/</link>
		<comments>http://www.lyonsinternational.com/2008/06/23/narrow-your-focus-to-broaden-your-sales/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 17:35:36 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=120</guid>
		<description><![CDATA[By Michel Fortin In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. The more generic you become, the greater your competition [...]]]></description>
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		<title>Are All Business People Dishonest?</title>
		<link>http://www.lyonsinternational.com/2008/05/14/are-all-business-people-dishonest/</link>
		<comments>http://www.lyonsinternational.com/2008/05/14/are-all-business-people-dishonest/#comments</comments>
		<pubDate>Wed, 14 May 2008 17:36:51 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[honest business]]></category>
		<category><![CDATA[internet marketer]]></category>
		<category><![CDATA[michel fortin]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=108</guid>
		<description><![CDATA[By Michel Fortin Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back,( http://www.michelfortin.com/breaking-my-back-promoting-new-product-literally/ ) which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this [...]]]></description>
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		<title>Forced Continuity: A Different Perspective</title>
		<link>http://www.lyonsinternational.com/2008/05/07/forced-continuity-a-different-perspective/</link>
		<comments>http://www.lyonsinternational.com/2008/05/07/forced-continuity-a-different-perspective/#comments</comments>
		<pubDate>Wed, 07 May 2008 20:59:14 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Revenue Generation]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=105</guid>
		<description><![CDATA[By Michel Fortin Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things. I’m not a lawyer by any stretch. But [...]]]></description>
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		<title>Three Tips For Finding Top-Shelf Clients</title>
		<link>http://www.lyonsinternational.com/2008/04/06/three-tips-for-finding-top-shelf-clients/</link>
		<comments>http://www.lyonsinternational.com/2008/04/06/three-tips-for-finding-top-shelf-clients/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 16:33:51 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/04/06/three-tips-for-finding-top-shelf-clients/</guid>
		<description><![CDATA[By Michel Fortin In my coaching program, a student who is an upcoming copywriter recently asked where he could find clients willing to pay higher rates for his skills. Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward [...]]]></description>
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		<title>Do you practice &#8220;Hey, that&#8217;s me!&#8221; marketing?</title>
		<link>http://www.lyonsinternational.com/2008/01/28/do-you-practice-hey-thats-me-marketing/</link>
		<comments>http://www.lyonsinternational.com/2008/01/28/do-you-practice-hey-thats-me-marketing/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 06:51:56 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/01/28/do-you-practice-hey-thats-me-marketing/</guid>
		<description><![CDATA[By Gerry Black In marketing, knowing your prospect&#8217;s needs, wants, challenges and problems are important keys to selling them. However, you can leave your competitors in the dust by supercharging your marketing with an understanding of what your prospect is experiencing or thinking at the time they are presented with your marketing message. While you [...]]]></description>
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		<title>Be The First, Not The Best!</title>
		<link>http://www.lyonsinternational.com/2008/01/26/be-the-first-not-the-best-2/</link>
		<comments>http://www.lyonsinternational.com/2008/01/26/be-the-first-not-the-best-2/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 19:38:14 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/01/26/be-the-first-not-the-best-2/</guid>
		<description><![CDATA[Be The First, Not The Best! By Michel Fortin After that last article on viral marketing, some people emailed me wanting more information about how to create at least the perception of uniqueness. Let me give you a few tips, inspired by the “Law Of Leadership” from my two favorite mentors, Jack Trout and Al [...]]]></description>
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		<title>Selling is Not Natural – Market with Soul Instead</title>
		<link>http://www.lyonsinternational.com/2008/01/17/selling-is-not-natural-%e2%80%93-market-with-soul-instead/</link>
		<comments>http://www.lyonsinternational.com/2008/01/17/selling-is-not-natural-%e2%80%93-market-with-soul-instead/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 16:05:45 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Revenue Generation]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/01/17/selling-is-not-natural-%e2%80%93-market-with-soul-instead/</guid>
		<description><![CDATA[Do you find it challenging to discuss your fees or prices with potential clients? Does traditional sales language such as &#8220;front end,&#8221; &#8220;back end,&#8221; &#8220;up sell&#8221; &#8211; even &#8220;sell&#8221; &#8211; make you cringe? If your answer is &#8220;Yes,&#8221; this may be very good and I&#8217;ll tell you why. But first rest assured that &#8220;YOU ARE [...]]]></description>
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