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Bid High If You’re On A Budget

Posted on July 3, 2008 | Filed Under Online Marketing, PPC Advertising

Adwords is a great, instanteous way to turn traffic on for your site.
But it can get expensive, fast.

So we’re going to go over one way to quickly lower the costs of your
campaigns.

But first some basics about AdWords.

Adwords uses a formula to determine your ad position - bid amount
times the keyword quality score.

Quality Score?

Quality score is determined by your keyword’s clickthrough rate,
relevance of your ad text, historical keyword performance, and other
relevancy factors.
Read more

Narrow Your Focus to Broaden Your Sales

Posted on June 23, 2008 | Filed Under Copywriting, Offline Marketing, Online Marketing

By Michel Fortin

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else.

The more generic you become, the greater your competition will be, since you’ve placed your offering in the same ring as the Wal-Marts, Targets and eBays of the world.

In other words, cast a wider net, and the likelihood that more competitors who are trying to go after the same “fish” will occupy the same marketspace.

Read more

Customers Won’t Discount Your Dishonesty

Posted on June 11, 2008 | Filed Under Business Management, Online Marketing, Relationship Marketing

By Michel Fortin

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic.

In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or simply hover your mouse outside of it), the website attempts to make a last-ditch offer.

The common practice is to offer a discount, and a recent trend is to make it through virtual sales assistant just before the prospect clicks away from the screen.
Read more

Take Website Usability to the Next Level

Posted on June 10, 2008 | Filed Under Business Management, Online Marketing, Website Tips

By Sharon Housley

Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website’s usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content…

1. Images

Include “alt text” for any images on a webpage. The alt text should accurately describe the image. The visually impaired will often use screen readers to discern what the images are, and their screen reader will read the alt text and tell them what the image is.
Read more

This Plugin Increases Membership Conversions

Posted on June 9, 2008 | Filed Under Online Marketing, Revenue Generation

By Michel Fortin

One of the many tools available that I absolutely love is Amember
( http://www.Linkora.com/Amember/ ) from CGI-Central. Amember not only manages my membership sites, it also handles digital product sales, delivery, and protection.

For instance, it protects download pages, offers backend sales and automation, allows protection of “external” folders and files, and it even comes with a built-in autoresponder. (And that’s just a partial list.)

I use Amember with WordPress for my membership sites, such as, for example, the all-new Success Chef University, among many others.

But Amember does have its flaws…

Read more

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