Bid High If You’re On A Budget

Posted on July 3, 2008 | Filed Under Online Marketing, PPC Advertising

Adwords is a great, instanteous way to turn traffic on for your site.
But it can get expensive, fast.

So we’re going to go over one way to quickly lower the costs of your
campaigns.

But first some basics about AdWords.

Adwords uses a formula to determine your ad position - bid amount
times the keyword quality score.

Quality Score?

Quality score is determined by your keyword’s clickthrough rate,
relevance of your ad text, historical keyword performance, and other
relevancy factors.
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