By Michel Fortin Why is it that successful marketers and online entrepreneurs seem to have this virtual “6th sense” when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and again. They seem to have this “Midas touch” when it comes to selling [...]
By Michel Fortin A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser [...]
By Michel Fortin Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back,( http://www.michelfortin.com/breaking-my-back-promoting-new-product-literally/ ) which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this [...]
By Michel Fortin Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things. I’m not a lawyer by any stretch. But [...]
By Michel Fortin Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of “forced continuity,” which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late with forced continuity. What it means is, the [...]