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	<title>Lyons International &#187; Relationship Marketing</title>
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	<description>Online Article Marketing Advice - Tom Lyons</description>
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		<title>Why Some Marketers Are Psychics</title>
		<link>http://www.lyonsinternational.com/why-some-marketers-are-psychics/</link>
		<comments>http://www.lyonsinternational.com/why-some-marketers-are-psychics/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 20:17:40 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/08/06/why-some-marketers-are-psychics/</guid>
		<description><![CDATA[By Michel Fortin Why is it that successful marketers and online entrepreneurs seem to have this virtual &#8220;6th sense&#8221; when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and again. They seem to have this &#8220;Midas touch&#8221; when it comes to selling ...]]></description>
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		<title>Customers Won’t Discount Your Dishonesty</title>
		<link>http://www.lyonsinternational.com/customers-won%e2%80%99t-discount-your-dishonesty/</link>
		<comments>http://www.lyonsinternational.com/customers-won%e2%80%99t-discount-your-dishonesty/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 19:20:20 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/06/11/customers-won%e2%80%99t-discount-your-dishonesty/</guid>
		<description><![CDATA[By Michel Fortin A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser ...]]></description>
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		<title>Are All Business People Dishonest?</title>
		<link>http://www.lyonsinternational.com/are-all-business-people-dishonest/</link>
		<comments>http://www.lyonsinternational.com/are-all-business-people-dishonest/#comments</comments>
		<pubDate>Wed, 14 May 2008 17:36:51 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[honest business]]></category>
		<category><![CDATA[internet marketer]]></category>
		<category><![CDATA[michel fortin]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=108</guid>
		<description><![CDATA[By Michel Fortin Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back,( http://www.michelfortin.com/breaking-my-back-promoting-new-product-literally/ ) which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this ...]]></description>
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		<title>Forced Continuity: A Different Perspective</title>
		<link>http://www.lyonsinternational.com/forced-continuity-a-different-perspective/</link>
		<comments>http://www.lyonsinternational.com/forced-continuity-a-different-perspective/#comments</comments>
		<pubDate>Wed, 07 May 2008 20:59:14 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Revenue Generation]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=105</guid>
		<description><![CDATA[By Michel Fortin Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things. I’m not a lawyer by any stretch. But ...]]></description>
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		<title>The Real Sinister Side of Forced Continuity</title>
		<link>http://www.lyonsinternational.com/the-real-sinister-side-of-forced-continuity/</link>
		<comments>http://www.lyonsinternational.com/the-real-sinister-side-of-forced-continuity/#comments</comments>
		<pubDate>Mon, 05 May 2008 20:54:07 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Trends]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/?p=104</guid>
		<description><![CDATA[By Michel Fortin Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of “forced continuity,” which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late with forced continuity. What it means is, the ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Create Optimized Blog FAQs On The Fly</title>
		<link>http://www.lyonsinternational.com/create-optimized-blog-faqs-on-the-fly/</link>
		<comments>http://www.lyonsinternational.com/create-optimized-blog-faqs-on-the-fly/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 15:33:09 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Traffic Generation]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/02/21/create-optimized-blog-faqs-on-the-fly/</guid>
		<description><![CDATA[By Michel Fortin I love readers’ questions. And sometimes, the same questions keep coming up that I decide on posting a blanket answer on this blog to cover them. I do this as a way to create content for this blog, help my readers find the answers they’re looking for, and save me time from ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Make Your Name Memorable</title>
		<link>http://www.lyonsinternational.com/how-to-make-your-name-memorable/</link>
		<comments>http://www.lyonsinternational.com/how-to-make-your-name-memorable/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 21:58:56 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2008/01/16/how-to-make-your-name-memorable/</guid>
		<description><![CDATA[By Michel Fortin Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has ...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How To Target Your Perfect Customer</title>
		<link>http://www.lyonsinternational.com/how-to-target-your-perfect-customer/</link>
		<comments>http://www.lyonsinternational.com/how-to-target-your-perfect-customer/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 19:56:41 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Online business]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2007/12/10/how-to-target-your-perfect-customer/</guid>
		<description><![CDATA[How To Target Your Perfect Customer By Michel Fortin The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer. In the last few weeks, I’ve been critiquing some pretty good copy. Very well-written and compelling. But if the conversion ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reputation Management</title>
		<link>http://www.lyonsinternational.com/reputation-management/</link>
		<comments>http://www.lyonsinternational.com/reputation-management/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 17:19:15 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2007/12/06/reputation-management/</guid>
		<description><![CDATA[Reputation Management By Sharon Housley The Internet is a bit like the old wild west, and sadly, people often post material about an individual, product, company, or service that is inaccurate or simply nasty. Businesses and individuals alike are struggling with how to best deal with online inaccuracy and defamation. The normal steps for dealing ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Steps To Marketing With Christmas Cards</title>
		<link>http://www.lyonsinternational.com/5-steps-to-marketing-with-christmas-cards/</link>
		<comments>http://www.lyonsinternational.com/5-steps-to-marketing-with-christmas-cards/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 16:15:28 +0000</pubDate>
		<dc:creator>tlyons</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.lyonsinternational.com/2007/11/01/5-steps-to-marketing-with-christmas-cards/</guid>
		<description><![CDATA[5 Steps To Marketing With Christmas Cards People in business often consider Christmas cards too much time and hassle to have in their marketing. That&#8217;s certainly true if you send cards the way most businesses do! One sales person told me he gave up sending cards because he never seemed to get any response. Then ...]]></description>
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