By Michel Fortin I love readers’ questions. And sometimes, the same questions keep coming up that I decide on posting a blanket answer on this blog to cover them. I do this as a way to create content for this blog, help my readers find the answers they’re looking for, and save me time from ...…
By Michel Fortin Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has ...…
How To Target Your Perfect Customer By Michel Fortin The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer. In the last few weeks, I’ve been critiquing some pretty good copy. Very well-written and compelling. But if the conversion ...…
Reputation Management By Sharon Housley The Internet is a bit like the old wild west, and sadly, people often post material about an individual, product, company, or service that is inaccurate or simply nasty. Businesses and individuals alike are struggling with how to best deal with online inaccuracy and defamation. The normal steps for dealing ...…
5 Steps To Marketing With Christmas Cards People in business often consider Christmas cards too much time and hassle to have in their marketing. That’s certainly true if you send cards the way most businesses do! One sales person told me he gave up sending cards because he never seemed to get any response. Then ...…