Seo India: Important and Hacks of Seo
Posted on March 13, 2009 | Filed Under Online Marketing, Search Engine Optimization
What is Search Engine Optimization(Seo)?
Seo is a process of enhancing the website(s) ranking in Search Engines and help potential customers to find your website for desired keyword(s). Once your website ranks higher for your industry specific keywords in Search Engines, your websites gets visited by many visitors, hence your sales increases.
In another words, Seo helps you to increase your sales by ranking high in Search Engines.
Why you need to do Seo for your Website?
In the Internet World, millions of people are searching for products, services etc. to buy and sell online. If your website is un optimized and not ranking in search engines for your business related keywords than you are allowing your competitor to grow their business.
Optimizing your website for best suitable keywords would bring the new customers and increase your ROI. Example you have a website about Car Body kits which also sells online. Optimizing your website for “Inexpensive Car Body Kits” would get you in top results in search engines and finally you will get flooded with the sales inquiries, which results into increment in ROI.
Top 5 most important Seo Steps:
1. Making Seo Strategies
..It helps for planning your Seo activities.
..It gives you clear idea about when you can expect rankings.
..It enables to follow certain rules of Seo
..Helps all the people who are indulge in Seo campaign
2. Analyzing business subject
..What is the business is about
..Who are the target audience(Age/Sex)
..Demographic of audience(Countries)
..Potential of Products/Services
3. Keyword Research
..Finding highly searched keywords.
..Preparing a comprehensive list of keywords(like high, mid and low searched )
..Find and analyze niche keywords
..Don’t choose highly competitive keywords.
4. Making content Seo friendly
..Optimizing your current/new according to search engine guidelines
..Describing your business with more healthy words(like your targeted keywords)
..Optimizing titles, meta description and other important elements.
5. Directories and Link Building
..Submitting at directories in relevant categories
..While submission using your targeted keywords
..Building link building campaign
..Getting more and more no. of links from other relevant websites
6. Tracking your performance
..Lastly tracking your hard core Seo efforts
..Measuring your ranking in search engines
..Calculating your traffic over a period of time.
..And finally see your ROI.
Diana Matthew is a Seo Expert. She has written many articles on search engine optimization.
SEO India – Seo Sem India a Search Engine Optimization Company based in Mumbai. For more information on Seo Services visit Visit http://www.seo-sem-india.com
This post was submitted by Diana Mathew.
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Visitor Tracking with Hit Tail
Posted on October 1, 2008 | Filed Under Online Marketing, Search Engine Optimization, Traffic Generation
By Jack Humphrey
So I’ve been using Hit Tail (A free stats program) for about 2 weeks now and I have some stats for you.
Hit Tail shows me long tail keyword phrases people are using to find me. That’s not a huge deal as several other stats programs do this as well in their own way.
What impresses me about my data coming back from Hit Tail is that its entire focus is driven by long tail phrase discovery for your site.
For instance, here are some stats for my site so far:
Top ten keywords are 19.4% of all your search traffic.
Long tail keywords are 80.6% of all your search traffic.
Hit Tail has also collected 143 keyword phrases so far and makes recommendations of phrases, based on the entire data set it collects from visits and where and how they found me, that I should capitalize on further.
Here is a novel idea for keyword research:
The only way to do proper keyword research for a niche is to build a site and develop content for it. You can get initial ideas from regular keyword tools about the popularity of a topic, but developing a site and watching real-time phrases being used to hit your site develops the real keyword list you want to work from.
The keyword list I am developing through my content, which gets picked up and ranked in the engines the way it does because I publish on the Authority Site Center system, is second to none and no one else in the world has it.
No one can run a program to find out what’s on my list because it is developed in-house.
Think about that for a moment.
1. You are developing a strong, real-life list of phrases people actually use to find content in your market.
2. No one else can ever have the same list if you are writing original content on various topics in your niche regularly.
3. While everyone else is using some generic tool like Overture or Google phrase programs, you are developing a unique list of phrases you know for a fact people are really searching on, and that’s people who know exactly what they want. (People in niches like mine who type in one or two keywords to find something aren’t serious enough to convert. They are just playing around and wasting my bandwidth.)
4. While everyone else works like dogs to optimize for those generic phrases they are rarely, if ever, going to rank well for due to fierce competition, you are simply providing content informed by all the other searches in your market. Let the amateurs and Fortune 500s duke it out for the more useless phrases in your market!
Stats tracking has come a long way. With a three-pronged approach:
1) MyBlogLog.com,
2) HitTail.com, and
3) My log files (yeah right, like I’m going to link you to THOSE!)
I am able to triangulate and pinpoint data in my market that relatively few others in my market are able or willing to find.
It makes my content better for you and it makes it easier for you to find me because the engines find me more relevant than millions of other sites and pages on my search terms more often than not.
When you know the things I know about my visitors, the engines, and the ways I can improve and create rankings out of thin air, you will be a powerful publisher to watch out for in your market for sure!
—About Jack Humphrey—
Jack Humphrey is the editor of the Friday Traffic Report. He teaches blog marketing, social marketing, and link building strategies. Stop by and subscribe to his blog at http://www.jackhumphrey.com
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The History and Purpose of Getting Trackbacks
Posted on September 23, 2008 | Filed Under Blogging, Online Marketing, Search Engine Optimization, Traffic Generation
Before people ever discovered that something like trackbacks might be valuable for SEO purposes, there was the original purpose.Understanding why trackbacks were created in the first place will help in the ongoing web-wide discussion about follow vs. no-follow and the debate over whether a link is worth getting if Google doesn’t give you any credit for it.
What Are Trackbacks and Why Do They Exist?
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A Link Building Campaign
Posted on September 4, 2008 | Filed Under Article Marketing, Online Marketing, Search Engine Optimization, Traffic Generation, Website Tips
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If you have a website and you are wondering how to raise your search engine rankings, I have here listed a couple of ways you can start with your link building campaign.
For a new site, I usually start with submitting my website details to the search engines then to the web directories. This is a one time task because submitting more than once will cause to the banning of your site from most of the directories and it unloads some weight off my shoulders when I see that i am done with the submissions since I know i wont be doing it again. I also keep a track of the submissions so if after sometime, I see there are new web directories emerging i could still add up to my list and to make sure i haven’t double submitted to a single web directory.
The second approach i have is creating an article and about my products and or my website and submit the article to the article directories. This is actually an unending tasks, because when you finished submitting your article to all the article directories in your list, you can just come up with another article and start submitting your new article to the article directories. With one submission you can get a minimum of 3 backlinks. This method is also cool if you are promoting like 2 to 3 websites at the same time. According to some sources this is a really effective way of earning good quality backlinks.
The next approach for me is forum signature linking. Though it seems it is kinda easy to, but for me this is the hardest. You might be getting instant backlinks but thinking for what to write and what forums to concentrate on is the hardest part. I guess those who are really comfortable with writing will enjoy this method best. For this method, just make sure the forums you are joining don’t use rel=”"nofollow”" attribute.
Another good approach will be blog commenting. In this approach all you have to do it to find blog posts related to your website or to the product you are selling then join the discussion and place a link going back to your site. The hardest thing in this approach is finding a blog post related to your website.
The new technique now is the social bookmarking, In this approach you have to create an account on a social bookmarking website and tag links of your website. This is really easy and fun to do, you can even do this after you have finished the web directory submissions since it is also a one time job.
But the best method for me is media marketing. This method is kinda time taking and is the hardest for me. In this method you have to create an online community where you can reach them directly and convince them to use your service and have them promote your websites to the non-users.
Link building is a really time taking job. You have to make sure you continue on doing link building even after you have a nice place in the search engine results. Because if you stop your ranking will also go down. Aside from being time taking, link building is also a really boring time. That is why most webmasters and site owners don’t spend their valuable time just to do link building. They usually outsource someone to do it for them so they can save lots of time or money. You can find plenty of sites that offer link building services. Most of the sites only specialize in directory submissions. I prefer virtualinkers for manual directory submission service. With virtualinkers all you have to do is to provide the data needed for the submission and nothing else. While they are working on your directory submissions you can do other important things and still get the best results.
”
For an affordable and reliable manual directory submission service visit Virtualinkers.
This post was submitted by Virtualinkers.
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Best Search Marketing Blogs
Posted on August 28, 2008 | Filed Under Search Engine Optimization
By Sharon Housley
Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we’ve put together a list of the industry’s best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing. Subscribe to the search marketing blog’s RSS feeds, or visit their website regularly to stay current regarding the latest search news.
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