Of course you can very well allocate a huge portion of your operating budget to marketing. You can even put your entire marketing budget on a newspaper ad or a large poster printing campaign such as your billboard. But the big question is whether your choice of marketing campaign is the best investment for you. [...]
The power of having strong brand identity cannot be under estimated with the corporate identity demonstrating a variety of different pieces of information in a visual way. Over the years, major brands such as Apple and Coca-Cola have built up a strong and mainly positive brand identity, which has lead to an increase in sales [...]
So you want your printed catalogs to look like a true professional business catalog? Do not worry; you do not have to be versed in the language of catalog printing to do it. I have here seven simple secrets that you can use for professional looking catalog printing. Follow these tips and your simple business [...]
By Sharon Housley Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google’s organic search results until they are deemed trustworthy. The Sandbox
By Michel Fortin The greater portion of my career has been in copywriting, selling and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product. The greater [...]