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Tips for Gaining in Google

Posted on April 30, 2008 | Filed Under Search Engine Optimization, Uncategorized

By Sharon Housley

Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google’s organic search results until they are deemed trustworthy.

The Sandbox
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Risk-Reversal’s Role Reversal

Posted on April 17, 2008 | Filed Under Copywriting, Uncategorized

By Michel Fortin

The greater portion of my career has been in copywriting, selling and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product.

The greater the guarantee, the greater the sales. This has been consistent in almost every industry in which I’ve worked, and with every split-test I’ve conducted. For example, a 30-day guarantee will outsell no guarantee. A 90-day guarantee will outsell a 30-day one. And so on and so forth.

However, there are some exceptions to this rule.
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Quinn becomes the Coolest Coolest guy in Belleville

Posted on July 30, 2007 | Filed Under Uncategorized

I know, we already declared me as the coolest guy in Belleville, but Quinn is a buddy of mine and he is pretty cool also. So we are declaring Quinn the Coolest Coolest guy in Belleville. Go visit his site.  This is not to be confused with who is the Coolest Guy in Belleville