Picking Sides For Winning Products

Using software or listening to a program that
was designed to appeal to the masses is generally frustrating for me.
It spends too much time doing or showing things I don’t have any
interest in doing or it doesn’t cover the details I need covered
adequately. These days I spend most of my time and my money on
products that are laser focused on the task I want to accomplish. I
find I finish my projects faster when dealing with these specialist
type of products. And you can create some of these winning products
too!

The basic idea is to do 1 thing and do it very well. If you are
developing a product about article writing, don’t cover writing a
novel. If you are developing a piece of software for novelists, only
provide features that are useful for novelists. Purposefully exclude
people. This is counter intuitive, as we want the product to be right
for the greatest number of prospects. True enough, but I find that the
more generic a product is, the less remarkable it is. The less
remarkable, the less sales.

The second thing to do is to pick a side. If you are providing a
tutorial on how to write software, give your own views on how software
should be developed, don’t cover all 15 different ways of managing a
software project just to make sure no one is offended. Your product
needs to have a bias. Controversy sells and you should leverage this
in your product. Some people will love your product and tell their
friends others will hate it and tell their friends. The good thing is
they are telling their friends! Their friends may not have the same
needs as the person who hates it and their friend may find it suits
them perfectly!

Obviously, this means you’re going to lose out on some customers
when your product doesn’t cover all of their needs. Most likely their
business would have cost you money anyway – in support or post sale
interactions. You’re better off without these people as your customers
anyway. The definite upside is that you will create some evangelical
customers that will spread the word about your product. When people
can accomplish a task with minimal fuss, they tend to tell people
about that product. Focus on solving real, simple problems first and
foremost and you will end up with an army of people talking about your
product. These are recommendations and exposure that cannot be
bought.

So limit the scope of your project, pick a side, enable
people to finish the tasks they want to finish efficiently, create
evangelists and you will be on your way to offering a winning product
that is remarkable. The watch phrase for 2008 is remarkability is
always good for your bottom line.

Learn how to start and build your own successful & highly

profitable Internet Business in 45 days… 100% Free!

I’m Art Kuretski and I can recommend this training program.

http://www.onlinebusinessabc.com

Tags: internet business