Using the Space in your Catalogs Efficiently

Catalog printing space can come at a premium really. With all the number products you want to display versus the price of each page of catalog printing, you have to always be efficient in making its layouts. If you want to achieve this for your own catalog printings, let me tell you about a few great tips in using space in catalogs efficiently.

• Good layouts for product pages – The layout is key in using space efficiently within a color marketing catalog. The most efficient layout that you can use is a grid format. You basically just have to divide each product page into equally spaced sections for each product. Each section should have its own space for a product image and product details. The most efficient and still effective number of divisions per page is a 3 by 2 grid, three product spaces on the left and three on the right side of the page. You can also go for a 2 by 2 grid, or an catalog page that is divided in half for two items. By doing this you assure yourself of equal exposure for all the items that matter.

• Managing your text sizes and spaces – Now, if you are still having some space problems in your grid layout, you can try playing with your text sizes and spaces so that they can fit snugly into each product item section or area. You can try changing the font size of your text, the relative heights and widths of characters or even the spacing of each individual character or line. Some desktop publishing applications can allow this kind of precision in text editing so that you can exactly change the font properties of text. So if your description text is too small or to long for the product, try changing the font properties, it might just maximize your use of space.

• Adding navigation details – Some people neglect the border areas of catalogs. I however believe that you should always add in some minor detail to make the color catalogs more functional and attractive. The best thing to maximize this unused space is to add navigation details such as page numbers, or even the section name or booklet name into these border areas. You should try adding them into the footer or the header part of the border so that people can see them easily. Sometimes it is good to also put in an indicator of what the next page has in store. This serves as a minor teaser for the next page, which should make this space quite useful. That is why you must always see if there are other spaces which you can improve upon to make your catalog pages a little bit better in performing their duties.

• Filling up the background – If however you are on the flip-side of things and you are having the problem of a lot of white spaces in your catalogs, you can efficiently manage your space by adding a good background. In most cases a good color background can suffice it eliminating that white space. However, you may also try using color gradients, transparent or light images and maybe some texture effects to make things interesting. Just make sure that these elements are within the design theme of your catalog printing.

So there you have it. You might be running out of space, or maybe you have a little bit too much space for your color catalogs, but there is always a way to manage that before you go to catalog printing. So make sure you try everything first so that each color catalog printed uses it space in the best possible way.

Visit this site for more information

http://www.printplace.com/printing/booklets.aspx