Welcome to Lyons International

Posted on March 2, 2007 | Filed Under Admin

Ok, so you made it here, mostly likely because we sent you a letter of introduction, you receive our newsletter, or perhaps from that new fangled thing called the internet through a search engine or link. In any event, I’m pleased to meet you, and glad you stopped by. This site is designed to help you profit from the internet. You may be a small business, a work at home parent or an aspiring DotCom billionaire.

You’ll notice we don’t spend a lot of time talking about our services. That’s because our service focuses around our own websites and projects. However, I am available for consultation, just drop me an email.

I recommend subscribing to our newsletter. It’ll keep you updated and informed about new developments on the internet and how you can make them work for you.

Tom Lyons
Owner, Lyons International
Lyons International
tlyons@lyonsinternational.com

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Sitepoint.com gives away their Photoshop Book

Posted on May 15, 2008 | Filed Under Marketing Downloads, Website Tips

Looks like Sitepoint is working to increase the subscriber base they currently have.

They have decided to give away the Photoshop book they publish. If you have never order a Sitepoint product, well, they’re great. So when they decide to give one away you jump at the chance. It’s only available for the next 30 days, you don’t need to subscribe to a newsletter.

Here’s the link: http://www.sitepoint.com/launch/f948f3

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A Perfect Link

Posted on May 14, 2008 | Filed Under Online Marketing, Search Engine Optimization, Traffic Generation

A Perfect Link
By Sharon Housley

Webmasters are given the advice that they must attract links, but the key is not just to attract links… they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links…

1. Related

The best links should come from related websites which contain similar and related content, but not the same type of material or content. For example: A link for baby clothing would benefit from a link that discusses baby care.
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Are All Business People Dishonest?

Posted on May 14, 2008 | Filed Under Business Management, Offline Marketing, Online Marketing, Relationship Marketing

By Michel Fortin

Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back,( http://www.michelfortin.com/breaking-my-back-promoting-new-product-literally/ ) which is killing me, that’s making me more sensitive or irritable. I don’t know.

But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the mindset behind it that’s bothering me.

In a thread about an Internet marketer who was recently arrested (yes, it had something to do with forced continuity, but it had more to do with refusing refunds and avoiding customers than it had to do with forced continuity itself), one member said:

“There is NO such thing as an honest business man. (…) Ask any accountant.”

Now, I have no clue as to why this person said this. And my opinion here is not about this person specifically. Again, it’s about the thinking process that some people have when they make such assertions.

Personally, I believe this view of business people is skewed, off, and wrong. It’s destructive, too.

In fact, copywriter Marcia Yudkin said it best. In her reply, she said this gem: “I feel sorry for you. That is a terrible philosophy to hold, hurtful to you and hurtful to the honest people who deal with you.”

Well said.
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How to Negotiate Better Copywriting Fees

Posted on May 14, 2008 | Filed Under Copywriting

By Michel Fortin

After reading my articles on how to find copywriting clients, a student of mine, Jeff, asked me an interesting question.

He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when I started my career as a copywriter, he asked me about doing the same:

“Mike, my friends have a very small business, and they have asked me to do copy for them. They say they can’t really pay me that much. I have told them I will do it for free as long as I get rights to the copy and can use it for a reference and in my portfolio. I think this is a wonderful opportunity to get more experience, but my wife wants to see some money on the table. I value your opinion. Can you help?”

Here was my answer.

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